Antonia Skaraki's Innovative Egg Packaging Wins Golden A' Design Award

Avgoulakia: A Charming Blend of Storytelling and Design in Egg Packaging

Antonia Skaraki, the creative director behind Avgoulakia, was inspired by the power of stories. The packaging introduces consumers to three chickens with distinct personalities: Captain Mahe for free-range eggs, Madame Coco for bio eggs, and Miss Nelly for barn-laid eggs. These characters add a human touch to the packaging, creating a visual narrative that engages consumers.

The Avgoulakia packaging stands out for its unexpected approach to a traditional product. The design team faced the challenge of creating a playful, modern package that would appeal to all consumers. The result is a vibrant design with bright pops of color, offering a modern twist on the classic egg carton.

The packaging was realized using 300gr. paper boxes and CMYK colors. It comes in three sizes: 106mm x 77mm x 83mm for a 4 eggs package, 149mm x 77mm x 84mm for a 6 eggs package, and 244mm x 77mm x 83mm for a 10 eggs package. The design was completed in 2018 in Athens, Greece.

But the Avgoulakia packaging is not just about aesthetics. Once empty, the colorful boxes can be used for play, with the internal part of the packaging featuring games such as word search puzzles. This interactive element adds another layer of engagement, making the packaging a source of fun for children.

The design pays homage to Greek heritage and culture, with the names and attire of the three chicken characters chosen specifically for the Greek market. For instance, Captain Mahe, the symbol of free-range eggs, is named after the Greek word for fight or rebellion. Dressed in jean overalls and a red bandana, with a tattoo on her left arm, Captain Mahe embodies the spirit of a Greek rebel.

The Avgoulakia design is a testament to the power of creative packaging. It's not just about protecting the product; it's about telling a story, engaging consumers, and offering an experience. Antonia Skaraki's innovative approach has not only resulted in a unique product but also earned her a well-deserved Golden A' Design Award.